In 2010 Tailorism started as a street photography project portraying well-dressed people around my neighborhood in Oslo. My goal was to photograph people who were inspiring but not main stream, to appreciate their style and distinctiveness. With a focus on creativity rather than expensive labels.
Tailorism is a homage to people on our streets who dress up with vision and care.
The project has been an inspiration to take similar pictures abroad. Included in Tailorism is the photo book "Vintage Stories, London".